The IMPACT Awards celebrate the work of admissions, marketing and communications teams in AMCIS member schools by rewarding campaigns which have made a significant impact on schools and their communities.

Minerva’s Virtual Academy receive their AMCIS IMPACT Award for digital impact from (left) Paralympic gold medallist Danny Crates, Head of Digtal Hugo Davison, Head of Marketing & Admissions Clare Sender, CEO and Founder Hugh Viney, and (right) AMCIS chair Oli Adams. PIC: Navy Studios School Photography

Minerva’s Virtual Academy won the Digital category for their campaign which took the Academy from 0 to 100+ pupils in less than a year. The judges said:

“Minerva’s Virtual Academy have clearly had a very new idea, during a difficult trading year, taken a risk and seen an excellent return on investment – over 100 new pupils in less than a year. They have not only used digital marketing channels very effectively, but they have made a real impact teaching pupils digitally too. Having started from scratch and delivered such fantastic results and with a very ambitious 2023 growth model, Minerva’s Virtual Academy are deserved winners of the Digital IMPACT Award.”

The other winners of the night were:

Admissions Initiative IMPACT Award – Scarborough College
Branding IMPACT Award – Tonbridge School
Communications IMPACT Award – Royal Hospital School
Partnership/Outreach IMPACT Award – The King’s School, Gloucester
Small Budget IMPACT Award – Ipswich Prep School

This years conference in Swindon was opened by Bianca Miller-Cole, an award-winning entrepreneur and best-selling author who featured on The Apprentice. The awards were presented by host Danny Crates, Paralympic gold medallist.

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Kel Meredith

Social & Community Champion